Paradigm Shift
Condemned to the 3rd Circle of Hell


[...] Though it was coined as early as 1962 by a scientist, paradigm shift, an essential shift from one way of thinking to another, entered the business world during the tech boom because many retail-based dot-coms depended on customers to make one. It’s not that a site such as was selling anything new; it’s just that it did it in a different way. The paradigm shift required shoppers to go online rather than to a traditional store. While a lot of customers went along with the concept, many dot-coms never made the paradigm shift from focusing on spending money to actually making it.

(from CNET’s Top 10 Buzzwords)

  1. 1
    Yohay Elam Says:

    This is an ugly word, used by aggressive marketing people who want expect us to change our way of thinking so they can make more money !!!

  2. 2
    Anonymous Says:

    Oooh, but it is the freakin best song ever by Liquid Tension Experiment.

  3. 3
    gb Says:

    This one’s been over/misused for a long time. I especially grit my teeth at web marketers who’ll talk about their new email campaign as a paradigm shift because they used green headers or something…

  4. 4
    justincharlesharlan Says:

    I personally believe that condeming this phrase will cause an alteration of our worldviews.

  5. 5
    Bryan Says:

    Now is that a good thing or a bad thing? :p

  6. 6
    That Guy Says:

    Ah yes…another enabling phrase for marketing jackholes who substitute excessive effort for ability. Send this one straight to the pit.

  7. 7
    Jarrod Says:

    Send the marketeers to hell

  8. 8
    Frustratedstudent Says:

    I have just spent an entire class and 9 essays on the topic of Kuhn’s Paradigm concepts. Yup, straight to hell.

  9. 9
    Agood Says:

    How about a paradigm shift away from paradigm shifts

  10. 10
    Agood Says:

    Better yet lets paradigm shift all paradigm shifting to Hell!!!!

  11. 11
    Radar Rider Says:

    Oh, this one must must be damned and doomed for all time, or to use another buzz-phrase I hate: “We must push it deeper.” If there is a sliding board that leads into the Ninth circle, let’s grease it up and give this one a healthy push down to get it there as quick as possible. If one of the misbegotten Philistines that call themselves managers where I work uses this phrase one more time in one more meeting (the current use-record is 17 times by 3 different people in a one hour meeting), I will do what Van Gogh did – Twice. Away widdit!

  12. 12
    neddiedwarf Says:

    The bane of all my worst science classes, the ones where you have to have a breakdown before anybody believes you understand the material.

  13. 13
    slick rick Says:

    paradigm shift i’ve changed my mind about this one going to hell not………

  14. 14
    Charles in Cleveland Says:

    Paradigm shift, an essential shift from one way of thinking to another – like, on your death bed?

  15. 15
    pee pee Says:

    I love my momma…

  16. 16
    Matt Says:

    A nice way I’ve found to retort to buzzword users is to ask them to clarify what they mean.

    Idiot: “blahblahblah Paradigm Shift blahblahblah”
    You: “Oh, you mean just change people’s minds? Is that what you meant?”

  17. 17
    Lostcity Says:

    Does a paradigm shift automatically or do you have to use a clutch and shift lever? How about a “shift O matic model that would know when to shift.

  18. 18
    Chris Says:

    I’ve shifted paradigms so often at this point I have chronic back pain and a twitch. CONDEMNED!

  19. 19
    Buzzerboy Says:

    Now here is something we hear everyday yet we don’t understand fully. Many say that it is just an overglorified way of referring to a shift from one state to another. But in reality it is a change in practice in the business aspect.

    It also means something as different from the usual approach. But seriously, if you are not in business or are not familiar with the terms leading to it, chances are you have to take it as it is and try to figure out what it means for yourself.

  20. 20
    ComeON Says:

    I first heard this insipid phrase in a graduate-level history course in 1997. Wasn’t sure WTF my classmate was even talking about. Now I know why: it’s a stupid buzzword that has no meaning.